Wednesday, August 21, 2024

Burger King v. Burger King

By John R. Byrne

Know Burger King's connection to Miami? Though the company was originally founded in Jacksonville, it operated there as "Insta-Burger King." In 1954, two Miami-based franchisees bought the company, rebranded it "Burger King," and opened the first location at 3090 Northwest 36th Street in Miami. The rest is history, with Burger King becoming one of the titans of the fast food industry. 

But the company had a recent setback in India when it came up against a formidable opponent: Burger King. An enterprising couple opened an eatery in India in the late '80s and, in 1991, rebranded it "Burger King." When O.G. Burger King caught wind of it, they sued the couple for trademark infringement. An Indian Court just ruled for the couple, noting that they were using the Burger King name before Burger King entered the Indian market. Also, the India Burger King used different imaging, including the picture of a crown between the words "Burger" and "King" (why didn't O.G. Burger King think of that?!).

Maybe McDowell's should consider opening an India location? 

4 comments:

Anonymous said...

https://youtu.be/djI_ret3S9g?si=CSXp32xYULMCX-VU

Rumpole said...

Whopper vs Big Mac? Big Mac every time. GOAT of all burgers.

Anonymous said...

"My buns--no seeds."

Rumpole said...

Big Mac. Large fries. Coke. You get one main one side one drink of fast food. That’s my order (last made circa 1998 but still think about it) what’s your order ? No reason DOM blog shouldn’t have a fast food vibe as well.