Meantime, in the 11th Circuit, Judge Newsom wrote an opinion with a shoutout to teenage readers:
The puffery “doctrine” presumes a relatively (but realistically) savvy consumer—the general idea being that some statements are just too boosterish to justify reasonable reliance. In general parlance, “puffing” is “seller’s or dealer’s talk in praise of the virtues of something offered for sale.” Webster’s Third New International 1838 (2002). Perhaps closer to home for our purposes, it refers to an “expression of an exaggerated opinion—as opposed to a factual misrepresentation—with the intent to sell a good or service.” Black’s Law Dictionary 1428 (10th ed. 2014). As Judge Learned Hand once put it, “[t]here are some kinds of talk which no sensible man takes seriously, and if he does he suffers from his credulity.” Vulcan Metals Co. v. Simmons Mfg. Co., 248 F. 853, 856 (2d Cir. 1918). Think, for example, Disneyland’s claim to be “The Happiest Place on Earth.” Or Avis’s boast, “We Just Try Harder.” Or Dunkin Donuts’s assertion that “America runs on Dunkin.” Or (for our teenage readers) Sony’s statement that its PlayStation 3 “Only Does Everything.” These boasts and others like them are widely regarded as “puff”— big claims with little substance.